Generation Z

Generation Z and What it Means for Your Marketing. If you aren’t currently tailoring your marketing efforts with Generation Z in mind you are making a mistake. By 2020 Generation Z will make up half of the consumer base in the global market.

Trends point to a younger generation that is more ambitious and eager to prove themselves and they are as socially aware as they are tech savvy. They have been raised their entire life with electronic gadgets and that has made Generation Z fundamentally different than the generation of their parents.